If you’re ever doing some online retail therapy, there’s only one website to go to when you’re on a budget: SHEIN. The online fashion retailer has a neverending line-up of clothing, in every style imaginable, at unbelievably cheap prices. But next week (September 22), SHEIN will be stepping into the real with a pink-themed pop-up bus at the Bullring.
Teaming up with Klarna (the payment app, and another enemy of our bank accounts), SHEIN is driving its double-decker tour bus to the Bullring where it will sell its latest knitwear, denim, party clothing and accessories. Pulling up on Rotunda Square, you’ll find everything from bargain clothing to cosmetics on the ‘In Pink We Trust‘ bus.
The first 100 people to visit SHEIN’s ‘walk-in wardrobe on wheels’ will also get their hands on a complimentary goodie bag with ‘pink-powered treasures’. The bus will park up from 10am until 5pm, where there will be music from DJs Kat Brown Sugar, Emma Rose and Latoya Reisner. Meanwhile Hello! Fashion Monthly‘s editor Jill Wanless will host a Trends at Twelve session, discussing her favourite Shein looks.
That’s not even everything, because there’ll also be a homeware section, featuring Shein’s new home décor and appliance ranges. Visitors will also be invited to claim complimentary manicure and hair styling sessions, plus try Sheglam cosmetics. There will also be a sweet stall serving free popcorn and candy floss, and an arcade grabber where you can win prizes – ranging from tech gadgets and beauty items.
“Here at Shein we put our customers at the epicentre of our business and pride ourselves on making style truly accessible for everyone,” said Cui He, Shein’s director of Europe. “We can’t wait to meet our valued community in person to share our new collections and engage our customers in our #SheinTheKnow campaign.”
This pink-themed pop-up follows SHEIN’s previous pop-up at the Bullring, which proved to be incredibly popular. While you’re bound to pick up a bargain, there are some hidden costs. SHEIN’s stylish, cheap fast fashion has a huge impact on the environment. You can, however, find plenty of bargains that don’t cost the planet in Birmingham’s many vintage stores all year round.