On the search for the best bakeries in Birmingham, one name pops up again and again. Having opened its first site in Codsall in 2011, Medicine Bakery has gained quite a cult following in the West Midlands, opening further locations in Wolverhampton and Birmingham. Now the artisan bakery is opening a new destination at Selfridges Birmingham.
Opening on the first floor (November 23), you’ll find Medicine Bakery’s iconic cake counter jam-packed with a weekly rotation of special Cronuts, pastries, homemade cakes, brownies and bakes. Plus, a selection of salads and grilled sandwiches. We agree with Joe Lycett, the croissants are better in Birmingham than in France – and you’ll find some of the best in the city here at Medicine.
Simon Jones, owner of Medicine Bakery, said: “Teaming up with Selfridges is a testament to our commitment to delivering a unique experience to everyone who steps through the doors at Medicine, demonstrating Medicine as a beacon of artisanal excellence.”
Meanwhile, an all-day dining area will offer a brand-new brunch menu. Filled with a range of delicious larger plates – including the indulgent Chicken & Leek Croissant Pie – chicken and creamed leeks in a croissant pie case with a croissant pastry lid. And that’s just a taste of the inventiveness you’ll discover at Selfridges this November.
“Like most Birmingham residents, Medicine is a one of my staple foodie spots in the city,” said Sam Watson, Selfridges Birmingham General Manager. “Medicine’s artisan menu has been handcrafted with artistic flair using local, seasonal ingredients – it perfectly embodies everything we strive for here at Selfridges. We can’t wait to welcome guests later this month and are sure the all-day dining menu will be a hit for those enjoying a visit to Selfridges Birmingham.”
When it comes to drinks if you want something a little more luxurious, the Selfridges site will also serve handcrafted cocktails. It’s not as strange as it sounds, earlier this year we saw the launch of Medicine Nights at the Mailbox site. Proving the bakery can be just as creative with cocktails as it is with croissants. Who knows? Maybe we’ll be partying among the patisseries at Selfridges soon too.