Oh boy! Disney fans rejoice, as you will soon be able to visit a brand-new shopping destination store in Birmingham. Opening in mid-July, the new Disney Store space will launch at Selfridges—stocking official Disney, Pixar, Marvel, and Star Wars products.
Birmingham’s last permanent Disney Store closed at the Bullring in 2021. But following a hugely successful festive pop-up inside Selfridges Birmingham last Christmas, we saw a strong demand for more in-person Disney shopping experiences in the West Midlands.
The new Disney Store is designed for fans of all ages, and will feature a curated range of apparel, accessories, stationery, plush toys, collectibles and dress-up collections inspired by some of Disney’s most-loved stories and characters. Guests will also be able to shop seasonal launches, limited collections and opening promotions.
“We are incredibly excited to bring Disney Store to Birmingham and create a new destination where local fans and families can experience the wonder of Disney in person,” said Patrick Segar, Global General Manager of The Disney Store and VP, Retail Marketing of Disney Store.
“We know there is a huge passion for Disney across the Midlands, and we look forward to welcoming guests of all ages to discover products and experiences inspired by some of the stories and characters they love most.”
Further details surrounding official opening dates, launch activity and guest experiences will be announced closer to opening.
