It’s been just over four years since the Disney store closed at the Bullring. But, as we count down to Christmas, it looks like the children’s entertainment colossus is back in Birmingham. Teaming up with Selfridges, Disney will open a limited-time store for the festive season, full of Disney Parks treasures. Oh boy!
Having already opened pop-ups in London and Manchester branches, you can find these iconic characters at Selfridges Birmingham from Thursday, November 6—with a curated collection of exclusive merchandise usually only available inside Disney Parks around the world, including Disneyland Paris, Walt Disney World Resort in Florida, Disneyland Resort in California, Shanghai Disney Resort and Tokyo Disney Resort.
From nostalgic collectables and limited-edition pins to highly coveted plush, festive ornaments and Loungefly bags, the Birmingham shop is the only place in the West Midlands to shop Disney Parks merchandise this Christmas.
This is part of the wider Disney and Selfridges collaboration, ‘A Most Magical Christmas’. Inspired by timeless Disney stories and characters, a series of in-store and online experiences invites visitors to embrace the timeless Disney adage: “You’re never too old to be young.”
There will be 18 enchanting Disney windows, over 60 brand collaborations (including limited-edition Disney favourites, specially commissioned fashion pieces, and unique gift ideas), two bespoke Disney iterations of the iconic Selfridges yellow bag, and a truly unmissable façade that will bring the irresistible magic of Disney to Birmingham.
“With a shared history of imagination and creativity, it’s been a joy to dream up something this unique and special, working with some of the world’s best storytellers,” said André Maeder, Selfridges Group Chief Executive Officer. “We can’t wait to reveal more and share the magic with our customers.”
The partnership, more than two years in the making, is part of a rich history between the two iconic brands dating back to the 1950s, when Disney’s Alice in Wonderland and the Mad Hatter featured above the main entrance, followed by Peter Pan and then Mickey Mouse and Donald Duck in the 1960s and 1970s, respectively.
Tasia Filippatos, Global President Disney Consumer Products, says, “At Disney, we believe in the enduring power of storytelling to inspire joy, wonder, and connection — especially during the holiday season. Our collaboration with Selfridges allows us to share the magic of Disney through imaginative window displays, festive experiences, and unique products.”
To learn more about Selfridges and Disney’s collaboration, head here. A selection of the range will also be available online and on the Selfridges website, giving even more fans the chance to shop Disney Parks magic this festive season.