Are we seriously talking about Christmas in August!? Yes, yes we are because we can’t keep it ourselves that Winter Glow, the West Midlands’ biggest festive experience will return to the Malvern Showground for Christmas 2024. And it’s promising even more magical attractions than we’ve ever seen before!
Opening from Friday, November 22 to Saturday, December 31, Winter Glow has six weeks of unforgettable Christmas cheer to offer – including its renowned light trail, which takes on a brand-new theme for 2024. Designed and created by local artists, ‘The Light Guardians’ trail will transport visitors on a mesmerising adventure through dazzling illuminations.
“We’re thrilled to announce the return of Winter Glow to the Malvern Showground for another unforgettable Christmas season,” said Chris Tarren, Managing Director at Winter Glow. “Our aim is to create a magical experience for the entire community, and we believe this year’s event will be our best yet.”
What else can I expect at Winter Glow this Christmas?
The beloved Santa’s Grotto will return with two new elves, Tinker Toymaker and Frosty Wanderer, offering an immersive adventure into a winter wonderland this year. Groups of up to eight can enjoy a personalised experience that includes a visit to Mrs Claus’ bakery, the toy workshop, and a winter village, before an unforgettable meeting with Santa himself.
Visitors can also have a game of glow-in-the-dark mini golf on a new 18-hole course, featuring elf-themed UV designs; skate along to festive classics on the region’s largest covered real ice rink – decorated with twinkling lights and giant snowflakes; and ride everything from the iconic big wheel to Dodgems at Winter Glow’s fairground.
Back by popular demand, Winter Glow’s famous dog-friendly Santa meet-and-greet experiences will also return for 2024. Plus, it remains the only festive event in the West Midlands that welcomes dogs to its light trail, with furry friends invited to join on opening weekend and any weekday booking.
Chris added: “Malvern is fast becoming the ultimate Christmas destination in the West Midlands and, with exciting new additions like the UV Glow Crazy Golf and an expanded Light Trail, we’re confident this year’s event will only cement this further.”
How do I get tickets?
Tickets for Winter Glow are currently on sale for ‘Priority Members’. As a priority member, you can 15% off tickets, get exclusive time slots for attractions, as well as many other discounts and offers. You don’t need to do anything special to become a member, other than hand over an email (where your discount code will be emailed too). You can learn more about buying tickets here.