The Bond in Digbeth has had many incarnations since it first opened in 1837. Originally it was a gasworks, before becoming an ice factory in 1875. Later still, canal logistics company Fellows, Morton and Clayton took it over. Finally, it became a warehouse for the nation’s favourite condiment, HP Sauce.
Oval Real Estate is set to re-launch The Bond on Fazeley Street in February as a home for Birmingham’s best creative talent in the West Midlands. Partnering with Create Central, they hope to develop the site into “a state-of-the-art home for media businesses.” Which means it will become a focal point for television, film and all digital content production. Establishing itself and Digbeth at the centre of screen and digital talent in the Midlands.
The news only builds on a current trend turning Digbeth into a centre for creative businesses of all sizes. From thriving independent cocktail bars to global companies. The BBC will open its new broadcast centre in the area in 2026, while Steven Knight’s proposed film studio and HS2 will also be joining Digbeth soon.
“The Creative Content Hub will be a huge catalyst to kick-start the sector post-pandemic,” said Create Central Chair, Ed Shedd. “It is just one of the many ways the West Midlands is at the forefront of developing new ways of working that will re-invent and future-proof traditional television, film and wider digital content production.”
Sitting at the junction of the River Rea and the Grand Union Canal, The Bond comprises five main structures which provide 55,000 sq ft for businesses of all sizes. Including event spaces, screening rooms, pod rooms, canalside studios and its own wharf. The Bond will also be available for event hire. Offering art spaces suitable for screenings, conferences, film shoots and award ceremonies.
To learn more about The Bond’s Creative Content Hub head here.