From exhibitions to murals, film screenings and ballets, Birmingham has gone Black Sabbath mad. For good reason, too. The heavy metal pioneers’ final gig at Villa Park is fast approaching (July 5), and everywhere is getting into the spirit of things—not least of all Selfridges, which launched its immersive fan experience today (Monday, June 23).
In a continuation of his 120ft mural of Black Sabbath on Navigation Street, local artist Mr Murals has also spent the past seven days creating new artworks live inside the Birmingham store’s windows. Two Selfridges’ windows over Levels 2 and 3 display a six-metre wide portrait of the original line-up—Ozzy Osbourne, Tony Iommi, Geezer Butler, and Bill Ward—and a large-scale Black Sabbath logo.
“I’m honoured to take part in the celebration of Black Sabbath’s rich musical roots with such a unique piece of artwork right in the heart of Birmingham,” Mr Murals said. “Nothing compares to painting live within your own community and I’m very excited to have my work on display at Selfridges.”
On top, you can also now purchase exclusive Black Sabbath merch from a pop-up inside Selfridges (until July 21), including jackets, hoodies, t-shirts, and accessories, alongside band memorabilia and gifts. Fans can also take photos against a metal-clad wall displaying the band’s iconic ‘Henry’ emblem, as well as watch a digital screen playing ‘The End’ film.
The limited-edition pieces include collaborative products created with contemporary British artist Mason Newman, Italian luxury brand Moschino, US Outerwear Brand Alpha Industries, and LA streetwear label, Babylon LA & Vanson Leathers—who will be offering very limited edition leather jackets signed by Ozzy himself.
What else is happening in Birmingham for Black Sabbath?
Also this week, Ozzy Osbourne: Working Class Hero (June 25 – September 28) is a free exhibition at Birmingham Museum & Art Gallery showcasing Ozzy’s most prestigious international honours—including Grammys, Platinum records, and photos and videos charting his rock ‘n’ roll journey.
There’s also a free outdoor Black Sabbath photography exhibition in Victoria Square, showcasing archive images, alongside iconic album artwork and fascinating facts about the band’s Birmingham roots. For even more Black Sabbath landmarks to discover in Birmingham, head here.