Calling all lovers of tinned spaghetti in the Birmingham area because Heinz has given one of its popular tinned goods a Brummie twist. Celebrating 50 years of the nation’s most iconic interchange, Spaghetti Junction, the food company has given their classic tins of spaghetti an unspaghettible makeover by launching limited edition cans.
And what better way of marking the milestone than to eat spaghetti strands shaped like the M6 and A38? A post by Heinz announcing the news read: “To carb your appetite as we mark this incredible pit stop in British history, we’re launching 500 limited edition cans so you can enjoy the comforting taste of Heinz knowing all roads lead home.”
Five-hundred tins, featuring unique labels, went on sale from yesterday (May 23) online to mark the junction’s birthday and quickly sold out, however Heinz announced that they have released more Spaghetti Junction tins to go on sale after such a popular demand.
Officially known as the Gravelly Hill Interchange, the multi-level labyrinth first opened to drivers in 1972 and took four years to build, and is now used by more than 200,000 vehicles per day. The nickname Spaghetti Junction came about after Birmingham Evening Mail described the road as a “cross between a plate of spaghetti and an unsuccessful attempt at a Staffordshire knot”.
Originally designed for around 70,000 vehicles per day when the roads were much quieter, the elevated structure, maintained by National Highways, is considered a vital piece of infrastructure for the UK economy and continues to play a major part in helping freight and logistics companies move goods around the country. The road is used by almost 26,000 lorries every day with more than 31,000 light good vehicles also using the junction and M6 for journeys.
These Heinz limited edition Spaghetti Junction tins are officially on the roads so move over to the fast lane and grab yours here.