After being completely ghosted for the past seven years, the iconic Coca-Cola Christmas truck returned to Birmingham for the first time in seven years last week (December 9) – having also stopped in Wolverhampton (December 7). But like buses, you wait forever and two turn up! Because it’s back in the West Midlands today (December 13), heading to a small village on the outskirts of Brum.
Pulling up outside Morrisons in Rubery, the Coca-Cola Christmas truck will arrive between 12pm and 8pm. Guests will be able to enjoy a wide range of interactive experiences, including a visit to the Ho-Ho-Hoop hut where they can participate in a game for the chance to win a selection of prizes, including meal-inspired rewards and recycled Christmas tree decorations.
Not only will you also get the opportunity to take a memorable photograph with Coca-Cola’s iconic truck, but there will also be free samples of the beloved soft drink – as well as the chance to listen to the Coca-Cola Christmas choir performing carols.
This year, Coca-Cola has partnered with Neighbourly to support local communities through a volunteering scheme and donation drive. You can donate to your local community online, or using the QR code available at the truck.
“Coca-Cola has been spreading Christmas cheer for decades and, this year, we’ve added even more exciting elements to make it as magical and merry as possible,” said Florence Wheatley, Brand Manager at Coca-Cola Company, Great Britain. “Alongside the beloved return of the Truck Tour nationwide and the much loved ‘Holidays Are Coming’ advert, we have introduced new elements like the ‘World Needs More Santas’ TVC and an interactive Santa Quiz.”
The iconic red lorry first graced our screens in 1999, with the now iconic ‘Journey’ ad. In 2001, the Coca-Cola Christmas Truck took its first road trip across America and finally started touring the UK in 2010. You can keep up-to-date with the tour by heading here.