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Coca-Cola’s Christmas Truck Is Heading To The West Midlands As Part Of Its Festive Tour

Alice Lorenzato-Lloyd Alice Lorenzato-Lloyd - Staff Writer

coca-cola-christmas-truck-2021

The Coca-Cola Christmas truck that has graced our screens since 1995 is back and it’s embarking on its 2021 tour around the UK. To perk us up after last year’s tour was cancelled, Coca-Cola has announced that it will return and will be handing out their cans of free Coca-Cola from their festive truck.

The truck – that I used to believe was Father Christmas’ new and improved sleigh – is planning to make stops at some supermarket branches and shopping centres, and city landmarks too, however these dates and destinations will gradually be announced. The Coca-Cola Christmas truck kicked off its 2021 tour by stopping in Glasgow to bring plenty of festive freebies and joy, but sadly had to cancel its visit to Wolverhampton last week due to technical difficulties. However, the Christmas truck is making a special stop to make up for it.

Visitors will be able to get their festive fill of Coca-Cola Zero Sugar, as well as the opportunity for some seasonal selfies in front of the iconic red truck in a “magical winter wonderland setting” on December 17, between 11am and 8pm, at Wolverhampton’s Market Square. Plus, this year, the tour is part of Coca-Cola’s Real Magic campaign, carrying a message of festive joy and inclusion, reminding us that “real magic happens in the moments of warmth and connection that we share with others”.

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Louise Maugest, Marketing Director at Coca-Cola Great Britain, said: “Coca-Cola has always been synonymous with Christmas, particularly the iconic Truck Tour. With the magic of Christmas needed now more than ever, we thought it was only right that we bring it back this year, safely and securely. The Coca-Cola Truck Tour has always been a moment to remind us of the importance of togetherness and community, something particularly prevalent during the festive season.”

In 2019, Coca-Cola handed out cans of Coca-Cola Zero and you were able to pick up personalised bottles too. Visitors to the truck were also invited to bring along cans for recycling, because for each and every can recycled, Coca-Cola donated 10p to national homelessness charity Crisis.

To find out more about the Coca-Cola Christmas Truck Tour and see the full schedule, head to the Coca-Cola website here.

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