It feels like we’ve been waiting years for TOCA Social to kick-off in Birmingham and that’s because, well, we have… Aston Villa hadn’t yet unveiled Steven Gerrard as their new manager when we first wrote about it in 2021. Described as the ‘world’s first interactive football and dining experience’, however, it’s finally opened its doors at the Bullring. Just in time for Euro 2024 too!
Combining immersive football-based games with food and drink, the interactive football bar boasts 23 private booths for up to 12 of you and your mates each. Using innovative ball-tracking technology, pick from five select games – from beginner, through intermediate and onto advanced soccer skills.
Taking over the former Debenham’s site on the third floor at Birmingham’s Bullring. This is only TOCA Social’s second UK site after the first one in London’s The O2. The venue is open seven days a week and times will vary, with prices starting at £12 per person. It also features a 360-degree bar taking centre stage, as well as a karaoke booth, an additional bar, and a collection of premium private spaces to hire.
So far, we’ve talked a lot about football, but TOCA Social is also a ‘dining experience’. London-based Chick ‘n’ Sours will bring their ‘next level fried chicken’ to the city for the first time – with a city-exclusive, Birmingham-inspired ‘Gunpowder Wing’, a nod to our curry culture. You’ll also find everything from smash burgers and birria tacos to gyoza and crispy duck pancakes on the menu.
“We’re thrilled to have officially opened the doors to our second UK venue!” said Alex Harman, President at TOCA Social. “We’ve designed one of the biggest entertainment experiences in Birmingham, where guests can enjoy our immersive football-gaming alongside five-star food and drinks.
“What’s more, we’re kicking off our first month with a BANG as we celebrate a summer of football with Junetoberfest, our take on Oktoberfest. Where else will you find 23 private screens, bratwurst, steins and more!”
How is TOCA Social celebrating UEFA Euro 2024?
To kick off its first month in Birmingham, TOCA will celebrate UEFA Euro 2024 with a German twist. Junetoberfest combines steins, bratwurst, and football for one unforgettable viewing experience. All televised games will be shown, which you can watch from the bars or private booths. Plus, a live German Oompah band playing all of the England classics!
“We know that many fans would love to be at the tournament this summer, but can’t be, so we decided to bring a bit of Germany to TOCA Social and give fans a truly memorable viewing experience,” also said Alex Harman. “We can’t wait to have fans from all nations down to the venues to experience ‘Junetoberfest’ and witness what is bound to be a great tournament of football.”
To learn more about TOCA Social and Junetoberfest head here.