We’ll be honest with you, we couldn’t quite work out what TOCA Social was going for with this one for ages. Described as the ‘world’s first interactive football and dining experience’, it’s coming to Birmingham’s Bullring this June. Just in time for Euro 2024, which is being held in *drumroll* Germany!
If you’re quicker than us, you’ll have worked out that TOCA Social is shifting its Octoberfest celebrations to June for a double-whammy of ‘Hey, we’re open’ and ‘Oh, look, England might win the Euros, but probably not’. Bringing a touch of Germany to Birmingham, you can get your hands on bratwurst and Bitburger steins throughout the tournament.
TOCA Social will also have all the standard immersive footballing games that we’ve been gearing ourselves up for. Plus, there’ll be plenty of live entertainment, including a live German Oompah band playing all of the England classics! We’ve now got an official opening date too, June 3. With England’s first fixture against Serbia on June 16, this is perfect!
“We know that many fans would love to be at the tournament this summer, but can’t be, so we decided to bring a bit of Germany to TOCA Social and give fans a truly memorable viewing experience,” said Alex Harman, TOCA Social President. “We can’t wait to have fans from all nations down to the venues to experience ‘Junetoberfest’ and witness what is bound to be a great tournament of football”.
You’ll soon be able to claim a spot for all the games across Euro 2024 by heading here.
What is TOCA Social?
It feels like we’ve been waiting for TOCA Social to arrive in Birmingham for years and that’s because, well, we have… First announcing its arrival to the Bullring in 2021. Combining immersive football-based games with food and drink, the interactive football bar will boast 23 private booths and two bars when it opens. Plus, a food menu consisting of everything from Nashville hot chicken sandwiches to Ahi tuna poke bowls.
Up to 12 of you and your mates will be able to book a booth. Using innovative ball-tracking technology, you can then pick from a selection of five games – from beginner levels, through intermediate and onto advanced soccer skills. There will also be table foosball, arcade games and a photo booth, or just watch some live footy.
To learn more about TOCA Social head here.