A great deal for a great cause.
The infamous bar known for their cocktail concoctions, The Alchemist, has joined forces with vodka company Grey Goose and social enterprise Foodinate to gift customers a cocktail in exchange for food.
The ‘Swap Shop’ initiative taking place on Tuesday 13th October aims to raise awareness of rising food poverty and invites you to “swap a tin of food for a free cocktail”.
The Covid-19 pandemic has seen an increase in people relying on food banks across the country with 100,000 households using them for the very first time over lockdown, according to the Trussell Trust.
Foodbanks are expected to see a further increase in usage over the festive season. The Swap Shop initiative which is now in its second year will once again aim to raise awareness for rising national food poverty by encouraging guests to exchange a non-perishable food item in return for a cocktail.
Every guest donating a non-perishable food item will receive a much loved colour changing cocktail, although larger donations are welcomed.
Both of The Alchemist branches, Brindleyplace and Colmore Row, will be accepting food items throughout the day and will be respecting distancing measures by offering a takeaway cocktail for those unable to enjoy in the venue.
Tackling food poverty has been a long-term passion for The Alchemist, who offer all-day dining and a theatrical drinks menu. Last year’s Swap Shop initiative saw over 3,000 donations collected. The brand has been partnered with Foodinate since May 2018 and provide hot and nourishing meals for those in need in local communities when guests order any menu items marked with the Foodinate fork logo. To date they have provided 65,000 meals for the social enterprise.
Hannah Plumb, Culture and Talent Director at The Alchemist says “we love the work carried out by Foodinate. It’s a truly fantastic initiative tackling food poverty across the country which is an issue we’re passionate about at The Alchemist. The Swap Shop is a fun and engaging way to encourage customers to donate to their local food banks, who need our support now more than ever.”
This initiative will be taking place for one day only on Tuesday 13th October 2020. Only one cocktail exchange per person. The Alchemist will only accept unopened and in date; tinned dried and packaged foods.
10F-12F The Water’s Edge, BrindleyPlace, Birmingham, B1 2HL
The Grand, Colmore Row, Birmingham, B3 2DA