We like to think of ourselves as pretty fashionable here at Secret Birmingham and a large part of that is down to brands like Birmingham’s very own P&Co. Inspired by vintage Americana and motorbike culture, you can’t go wrong with its premium “road trip ready clothing” – with everything from graphic Tees to bowling shirts, screen-printed carpenter pants and embroidered jackets.
Established in 2013, and hailing from the Jewellery Quarter, the worldwide lifestyle brand aims to embody Birmingham’s “historic, hardworking & hard-wearing attitude”. But P&Co hasn’t hosted a sample sale in its hometown since 2022 and is long overdue. That’s why next month (April 11 & 12), it’s giving back to the city that made it by hosting its biggest one yet at its headquarters with up to 70% off.
What is a sample sale?
A sample sale is when brands sell off excess items at huge discounts to clear out old stock and make room for new stuff. Sometimes these items have been worn for fashion shoots/shows or maybe feature slight defects, sometimes they’re items that were only ever designed in concept and are very limited, in varying sizes. They’re more common in London, where many big brands are based, which is what makes P&Co’s next sample sale so exciting.
What can we expect from P&Co’s sample sale?
While we can’t be sure of exactly what items will be on sale, expect a mix of “one-off pieces, exclusive archive finds, and unique samples” that never made it to full production. But it’s not just the chance to find one-of-a-kind pieces and rare gems. You can grab everything at an unbeatable price with up to 70% off.
📍12-14 Regent Place, Jewellery Quarter, Birmingham, B1 3NJ
🗓️ Friday, April 11: 2 pm – 7 pm
Saturday, April 12: 11 am – 4 pm
Take a look at P&Co’s website here.