Long gone are the days when gaming was a niche interest. Everyone, from kids to grandparents, is playing video games these days. Some are even making careers out of it. Home to tens of millions of gamers, the UK has rapidly established itself as one of Europe’s fastest-growing esports markets.
When better than for the world’s biggest gaming and esports festival, dubbed the ‘Glastonbury of gaming’, to head to the UK for the first time than in March next year? DreamHack, which reaches over 200,000 visitors globally and tens of millions online, will bring this vibrant community together at the NEC Birmingham in 2026.
Celebrating games, esports and internet pop culture, DreamHack will also feature one of the most prestigious esports tournaments, ESL One, which returns to the UK for its fourth iteration, with a $1M prize pool, showcasing 16 of the world’s best Dota 2 teams.
“Returning to Birmingham with ESL One is a huge moment for us and the Dota 2 community,” said Álvaro Sánchez Velasco, Product Manager Dota 2 at ESL FACEIT Group. “This year is even more special as we join forces with DreamHack to create a truly unique festival atmosphere. We can’t wait to bring the best of Dota 2 esports to a city that has shown us so much passion over the years we’ve been here.”
Across three days, DreamHack Birmingham will invite fans to explore esports tournaments, cosplay, live music, creators, tabletop games, and so much more, all in one vibrant, community-driven space, from March 27 to 29, 2026. The iconic festival comes to the UK following celebrated stints across the globe, including in Europe, North America and Asia.
How do I get tickets?
All DreamHack ticket holders receive full access to the festival, including ESL One, though entry to bp pulse LIVE is limited by capacity. Purchasing an ESL One ticket guarantees your seat in the bp pulse LIVE and full access to DreamHack. DreamHack 3-day tickets start at £39 during the first two weeks, but will be priced from £59 after two weeks. ESL One guaranteed seating starts at £89 for all three days, with add-ons also available.