In the last few weeks, it’s been harrowing to watch the humanitarian crisis in Ukraine develop, leaving many wondering what they can do to help support those affected by the war in any small part from overseas. ITV, STV and Livewire Pictures have announced that they will be joining forces with the Disasters Emergency Committee (DEC) and the Media & Entertainment group Global to bring together names from the world of music for a concert aiming to raise funds for the ongoing DEC Ukraine Humanitarian Appeal and spreading a message of hope and support.
Organisers have revealed that Camila Cabello, Ed Sheeran, Emeli Sandé, Gregory Porter and Snow Patrol will be headlining the Concert for Ukraine, a two hour fundraiser event on March 29. The live show will broadcast across ITV, STV, ITV Hub and STV Player plus the concert will take place at the Resorts World Arena in Birmingham, with tickets going on sale tomorrow (March 22).
More than 18 million people are thought to be affected from this crisis in Ukraine, with a projected 4 million thought to be displaced by the war. The broadcast will combine emotive music performances with short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine.
Viewers will be able to donate money to the cause throughout the evening. Additionally, all sponsorship and advertising revenue generated from the broadcast of the event (primetime across both linear and simulcast), which is expected to raise over £3 million, will also be donated by ITV to the DEC appeal.
Guy Dunstan, NEC Group’s Managing Director of Ticketing and Arenas, said: “The NEC Group stands with the people of Ukraine. Whilst the live entertainment industry is shocked and deeply saddened to see the humanitarian crisis unfold, it has the power to make a difference. That’s, of course, through people’s love of music.
“As a charity fundraising event, Concert for Ukraine will be a fantastic show that brings together some of the UK’s biggest artists at one of our leading entertainment venues, Resorts World Arena, to help raise money for humanitarian and financial relief. As a Birmingham-based Group, we’re delighted to host an event with such meaning and a cause that will, of course, resonate with people up and down the country. We look forward to working with the promoters and organisers in the lead-up to the concert to ensure that we put on an incredible show which, at its heart, shines a positive light on the people of Ukraine.”
Concert for Ukraine tickets go on sale on March 22 and can be purchased here.