All nine of Santa’s reindeer are taking time off from delivering presents by landing in Birmingham next week (Thursday, November 11). Central BID’s beloved Reindeer Trail returns for Christmas 2026, and red-nosed Rudolph and co. are sticking around until Wednesday, January 6.
You will find Rudolph, Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and Blitzen spread across Birmingham city centre—and once again, they’re raising money for Birmingham Children’s Hospital Charity through a QR code on the official map and at the base of each reindeer.
Where can I find Santa’s Reindeer?
Find them from New Street Station to Martineau Place, Mailbox, Bullring and in the pretty Great Western and Piccadilly Arcades, along with other attractions in the city centre this festive season. There’s Prancer at the heart of Frankfurt Christmas Market in Victoria Square, Dasher in Primark and Rudolph in Selfridges:
- Blitzen (New Street Station)
- Comet (Bullring)
- Cupid (Piccadilly Arcade)
- Dancer (Martineau Place)
- Dasher (Primark)
- Donner (Mailbox)
- Prancer (Frankfurt Christmas Market)
- Rudolph (Selfridges)
- Vixen (Great Western Arcade)
A new festive map by Birmingham artist Milan Topalović shows their exact locations, alongside festive spots for Christmas shopping, dining, and celebrating, as well as Birmingham attractions like the Black Sabbath mural, theatres and concert halls. You can now pick up a printed map across the city centre.
